Well, we all make mistakes sometimes. I always respect when a person or company does make a mistake when they take ownership of the issue and make it right. This is one of those situations. Yesterday, Sonos admittedly did what I as a Sonos dealer would consider a “terrible” job of communicating the fact that some of their older devices will no longer receive software updates starting May 2020. Although this isn’t a very big deal and is pretty much business as usual in the technology sector, they made it sound as if the devices were going to be put in an “end of life” status and stop working. Below is an email that Sonos CEO Patrick Spence sent out to clear the air and set the record straight.
|“We heard you. We did not get this right from the start. My apologies for that and I wanted to personally assure you of the path forward:|
First, rest assured that come May, when we end new software updates for our legacy products, they will continue to work just as they do today. We are not bricking them, we are not forcing them into obsolescence, and we are not taking anything away. Many of you have invested heavily in your Sonos systems, and we intend to honor that investment for as long as possible. While legacy Sonos products won’t get new software features, we pledge to keep them updated with bug fixes and security patches for as long as possible. If we run into something core to the experience that can’t be addressed, we’ll work to offer an alternative solution and let you know about any changes you’ll see in your experience.
Secondly, we heard you on the issue of legacy products and modern products not being able to coexist in your home. We are working on a way to split your system so that modern products work together and get the latest features, while legacy products work together and remain in their current state. We’re finalizing details on this plan and will share more in the coming weeks.
While we have a lot of great products and features in the pipeline, we want our customers to upgrade to our latest and greatest products when they’re excited by what the new products offer, not because they feel forced to do so. That’s the intent of the trade up program we launched for our loyal customers.
Thank you for being a Sonos customer. Thank you for taking the time to give us your feedback. I hope that you’ll forgive our misstep, and let us earn back your trust. Without you, Sonos wouldn’t exist and we’ll work harder than ever to earn your loyalty every single day.
If you have any further questions please don’t hesitate to contact us.”